Allurement1. (n.) The act alluring; temptation; enticement.
2. (n.) That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor.
Thesaurus Entries
adduction, adorability, affinity, agreeability, amiability, appeal, attractance, attraction, attractiveness, attractivity, bait, blandishment, cajolement, cajolery, call, capillarity, capillary attraction, centripetal force, charm, coaxing, come-on, conning, decoy, desirability, drag, draw, drawing power, engagement, enlistment, enticement, exhortation, gravitation, gravity, hortation, inducement, inveiglement, jawboning, likability, lobbying, lovability, loveliness, lovesomeness, lure, magnetism, mutual attraction, persuasion, preaching, preachment, pull, pulling power, sales talk, salesmanship, seducement, seduction, selling, snare, snow job, soft soap, solicitation, suasion, sweet talk, sweetness, sympathy, temptation, traction, trap, tug, wheedling, winning ways, winsomeness, working on