conformity, consuetude, convention, currency, custom, established way, etiquette, fashion, fashionableness, folkway, haute couture, high fashion, manner, manners, mode, modishness, mores, observance, popularity, practice, praxis, prescription, prevailing taste, prevalence, proper thing, ritual, social convention, standard behavior, standard usage, standing custom, stream of fashion, style, stylishness, swim, time-honored practice, tradition, trend, usage, use, vogue, voguishness, way, what is done, wont, wonting