Endearment

(n.) The act of endearing or the state of being endeared; also, that which manifests, excites, or increases, affection.

Thesaurus Entries

artful endearments, bait, baited trap, blandishments, caress, charm, come-on, decoy, decoy duck, drawcard, drawing card, ground bait, honeyed words, hook, lure, pat, snare, soft words, sweet nothings, sweet talk, trap